Case Study:
Taking SDG Trailers to The Next Level
CATEGORY: Manufacturing & Assembly
Location: Waycross, Georgia
SERVICES: Website Design, SEO, PPC, Social Media Marketing, Photography, Video Production
WEBSITE: sdgtrailers.com
About SDG Trailers
Since 2001, SDG Trailers has been a one-stop shop for all their customers trailer needs, offering a wide range of new, pre-owned, and custom-built trailers to meet their specific requirements. From refrigerated trailers for food transportation to cargo trailers for hauling equipment, SDG Trailers has the perfect solution for you.
Their state-of-the-art manufacturing facility ensures the highest quality and durability, and their commitment to customer satisfaction shines through our excellent service before and after the sale.
The Challenge: Overcoming Marketing Pain Points
SDG Trailers, as the premier custom trailer manufacturer in the country, faced significant challenges with their previous marketing partner. Their digital presence was lackluster, their website failed to reflect their industry-leading capabilities, and their marketing efforts were not generating the desired results. The company needed a comprehensive marketing solution to address the following pain points:
- Ineffective Online Presence: The existing website didn’t capture the essence of their brand or rank well in search engine results, limiting their online visibility.
- Lack of Lead Generation: Without targeted paid advertising, SDG Trailers was missing out on valuable leads, especially in the competitive trailer manufacturing industry.
- Inconsistent Brand Messaging: The absence of cohesive content strategy led to scattered and inconsistent brand messaging across various platforms.
Our Solution: A Full-Service Marketing Overhaul
1. Website Redesign and SEO Optimization
The first step was to redesign SDG Trailers’ website, transforming it into a modern, user-friendly platform that accurately represented their high-quality products and services. We ensured the website was optimized for search engines, targeting specific keywords relevant to their industry to improve their online rankings.
- Enhanced User Experience: The new website features a streamlined design, easy navigation, and comprehensive information about SDG’s offerings.
- SEO Optimization: Through meticulous keyword research and on-page optimization, we positioned SDG Trailers at the top of search results, driving more organic traffic to the site.
2. Paid Advertising Campaigns (Google & Meta Ads)
With the website completed and live in December, we have started a comprehensive Meta & Google Advertising plan that’s aimed to capture the bottom of the funnel traffic that existed in their service area as well as educated top of the funnel prospects on the SDG Trailers difference.
We are currently running Google Shopping Ads, Display Campaigns, Search Ads, YouTube Ads, and Remarketing Ads. While each campaign has its own objectives, they are seamlessly working together to achieve an over arching goal, drive new trailer sales through a steady steam of quality leads.
3. Content Creation and Social Media Engagement
Creating engaging content for SDG Trailers was and continues to be an important piece in our marketing plans. From photos and videos of their team manufacturing the trailers to video testimonials from their customers, the content we create serves multiple purposes.
It generates trust and demonstrates their expertise in an engaging way, serves as a easily congestible way to advertise, and tells the story of their brand. Not to mention that the behind the scenes shots of delicious food being made is enticing to watch online, making it more likely to be liked, shared, and interacted with.
The Results:
A Transformed Digital Presence
The collaborative efforts between SDG Trailers and Howell Studios resulted in:
- Increased Website Traffic: The new website, paired with targeted SEO efforts, led to a significant increase in both organic and paid traffic.
- Higher Lead Generation: The paid advertising campaigns generated a steady stream of quality leads, contributing to an uptick in trailer sales.
- Enhanced Brand Image: The cohesive content strategy and engaging visuals improved brand perception, establishing SDG Trailers as a leader in the industry.
Conclusion:
Another Happy Client
After all the hard work we have put into being SDG Trailer’s full-service marketing partner, we are happy to add them to the rapidly growing list of happy clients we have helped! If you are wondering how we can do the same for your company, contact us today!
