Voice search is rapidly becoming one of the most popular ways people are searching for information online. According to Google, 20% of all mobile searches are now voice searches, and this number is only expected to grow. With the rise of smart speakers and digital assistants, it’s more important than ever to optimize your website for voice search. Here’s how:
Use natural language
Optimize for local search
Many voice searches are location-based, so it’s important to optimize your website for local search. Make sure your website includes your business’s name, address, and phone number, and claim your Google My Business listing. This will help ensure your business shows up in local search results.
Answer questions
Many voice searches are phrased as questions, so it’s important to structure your website content to answer these questions. Use a FAQ page to answer common questions related to your business, or create blog posts that address specific questions your target audience might have. Don’t forget to add FAQ schema to make it easier for Google to potential add your questions in its rich results.
Use structured data
Structured data is a way of providing context to search engines about the content on your website. By using structured data markup, also known as schema markup, you can help search engines understand the content on your site and provide more relevant search results. This can be particularly useful for voice search, as digital assistants can provide more detailed answers when they have more context about the content they’re reading. Our SEO experts can help explain this in more detail.
Focus on mobile optimization
Voice search is primarily done on mobile devices, so it’s essential to have a mobile-friendly website. Make sure your website is optimized for mobile users by using a responsive design, minimizing page load times, and ensuring all buttons and links are large enough to be easily clicked on a mobile device.
In Summary
Optimizing your website for voice search is becoming increasingly important as more and more people turn to digital assistants for answers to their queries. By using natural language, answering questions, optimizing for local search, using structured data, and focusing on mobile optimization, you can ensure your website is ready for the voice search revolution.
