Advertising
Show Up in Front of Your Target Market with Advertising
Do you watch TV? Maybe surf the web? Scroll through social media, chuckle at memes, send texts, or binge-watch videos? Yeah, we do too. And we’re experts at making sure our ads reach you there—as well as everywhere else you spend your time online.
Today’s advertising landscape is a maze of splintered screens, stringent privacy laws, and fierce competition for your attention. That’s why we use cutting-edge software combined with premium audience data to ensure your message cuts through the noise—efficiently and effectively.
We get it—navigating this complex environment can be the difference between blending in and standing out. Let us help you make sure it’s the latter.
Paid Digital Advertising
Show Up in Front of Your Target Market with Paid Advertising
The power of paid advertising lies in its ability to allow you to consistently show up in front of your target market where you want, when you want, and how you want. Whether its on social media, search engines, or websites, you can deliver powerful messaging right to your potential customers and clients.
PPC is a good way to drive traffic to your website, but it can also help you to reach new customers and explore new opportunities
Find Out How Much Paid Advertising Would Cost
Schedule a free discovery call with our team to find out what the cost of running paid ads will be for your company. After listening to what your goals are, what you want to achieve by advertising, and learning more about your business, we will conduct thorough research to determine what an optimal budget would be for paid advertising in your area.
Google & Youtube Advertising
Google is the largest search engine in the world and is the first place your potential customers and clients turn to find a company to help them with what they’re looking for. With Google Ads, we can ensure you consistently appear in front of those users. Whether its paid search ads, YouTube ads, local service ads, or remarketing/display ads, our team is here to help.
Google Advertising
Google is the largest search engine in the world and is the first place your potential customers and clients turn to find a company to help them with what they’re looking for. With Google Ads, we can ensure you consistently appear in front of those users. Whether its paid search ads, YouTube ads, local service ads, or remarketing/display ads, our team is here to help.
Social Media Advertising
The power of social media advertising has increased dramatically over the years and people increasingly rely on each platform to guide their buying decisions. Reach your consumers on each platform with paid social media.
OTT Advertising
OTT ads, or streaming TV ads, are shown during video content streaming. They’re a prime opportunity for advertisers to reach large audiences as streaming overtakes traditional TV. SVOD is the top choice for viewers, and cord-cutting is on the rise across all age groups. Partner with us and tap into this rapidly expanding market to elevate your brand’s visibility and engagement.
Social Media Advertising
The power of social media advertising has increased dramatically over the years and people increasingly rely on each platform to guide their buying decisions. Reach your consumers on each platform with paid social media
Geofence Adversiting
Show your ads in real-time to people who have entered a specific geographic area that you want to target. Reach local customers and deliver special promotions and advertisements to them on their phones, tablets, and other devices.
PPC Frequently Asked Questions
What are the benefits of PPC advertising?
PPC advertising offers several benefits, including immediate visibility in search results, precise targeting options to reach your ideal audience, control over ad spend and budget, measurable results, and the ability to adjust campaigns in real-time for optimal performance.
How much does PPC advertising cost?
The cost of PPC advertising varies depending on factors such as the competitiveness of the keywords, the quality of your ads, and the platforms you choose. You have control over your budget and can set daily or monthly spending limits. Contact us today and we can give you a suggested budget after our research.
How can Howell Studios help with PPC advertising?
Howell Studios specializes in PPC services and can help you develop effective PPC strategies tailored to your business goals. We conduct keyword research, create compelling ads, monitor campaign performance, optimize ad targeting, and provide detailed reports to maximize your ROI.
How long does it take to see results from PPC campaigns?
PPC campaigns can start driving traffic and generating leads almost immediately. However, the time it takes to see significant results varies depending on factors such as your industry, competition, and campaign optimization. Continuous monitoring and optimization are key to achieving long-term success.
Can I run PPC campaigns alongside other marketing efforts?
Absolutely! PPC advertising can complement your other marketing efforts, such as SEO, content marketing, and social media marketing. Integrating different channels can help you reach a wider audience and reinforce your brand presence across various platforms.
What platforms can I use for PPC advertising?
There are several popular PPC platforms, including Google Ads (formerly Google AdWords), Microsoft Advertising (formerly Bing Ads), and social media platforms like Facebook Ads and LinkedIn Ads. Each platform offers unique targeting options and ad formats.
How can I improve my Google Advertising campaigns?
There is a number of different things you can do to improve your google advertising campaigns. Adjusting your targeting, keywords, and/or budget is just a few of the things you should consider. Read our blog post on how to improve your Google Search Ad campaign to learn more!
What kind of paid advertising would you recommend if you have a small budget?
While the answer to this question is partly dependent on your goals, we always recommend that our clients run a remarketing campaign. Remarketing campaigns are paid ads targeted towards people that have interacted with your business before, such as visiting your website or liking a business page. We want to remain top of mind for those users, since they have already expressed interest in your business.
What is Quality Score, & why is it important?
Quality Score is a metric used by PPC platforms, such as Google Ads, to measure the relevance and quality of your ads and landing pages. A higher Quality Score can lead to better ad rankings and lower costs per click, making it important for optimizing campaign performance.
Should I focus on search network or display network advertising?
The choice between search network and display network advertising depends on your campaign goals. Search network ads appear in search engine results, targeting users actively searching for specific keywords. Display network ads, on the other hand, reach a broader audience through visually appealing banners and text ads on websites within the ad network.
How do I track the effectiveness of my PPC campaigns?
Tracking and analyzing campaign performance is crucial. PPC platforms provide tracking tools and conversion tracking codes that can be placed on your website to measure clicks, conversions, and other key metrics. Howell Studios can help you set up and interpret these metrics effectively.
Can I target specific locations with PPC advertising?
Yes, PPC platforms allow precise targeting by geographic location. You can target specific countries, regions, cities, or even radius-based targeting to reach audiences in your desired locations.
What is remarketing, and how can it benefit my business?
Remarketing (also known as retargeting) allows you to show ads to users who have previously visited your website or engaged with your brand. It helps you stay top of mind, re-engage potential customers, and drive conversions by targeting users who have already shown interest in your products or services.
What are Local Service Ads?
Local Services Ads are a type of Google Ad that shows up at the very top of the search engine results page (SERP). They feature a business’s name, contact information, ratings, and reviews. You receive quality phone calls, messages, and appointment bookings in the areas you choose. These ads appear in above of Google Search Ads and differ in the fact that you are only charged when someone calls your business, rather than clicks like with Search Ads. Learn more in our blog post about Local Services Ads here.
