Digital Impact, LLC
CATEGORY: Printing & Packaging
Location: Pennsylvania
SERVICES: Website, Social Media, Photography, Videography, SEO, LEAP 360, PPC
WEBSITE: digitalimpactprinting.com
Taking Advantage of All Howell Studios Has to Offer
Project Overview
Digital Impact Printing, a key player in the print and packaging solutions industry, sought Howell Advertising’s expertise to break through a growth plateau and double its revenue. Leveraging over a decade of industry-specific experience and our proprietary AI Marketing Technology, we designed a multi-channel strategy that included high-impact digital marketing, immersive media experiences, and a streamlined sales process. Our integrated approach enabled Digital Impact to expand its customer base, increase retention, and enhance its brand presence, resulting in a two-year revenue increase from $1.5 million to $3 million.
If you're looking for some website design or some video work, Howell Studios is the place to go.
About Digital Impact, LLC
Digital Impact was formed as a division of the VT Group in 2004 to further support our relationship with various point-of-purchase display manufactures and leading consumer products companies across the United States, Canada and Mexico. They produce large format, high-resolution, semi-permanent corrugated/mixed material POP & POS displays, product packaging and specialized permanent displays for companies of all backgrounds.
Our Approach
To help Digital Impact Printing achieve its ambitious growth goals, we implemented a suite of services, each tailored to enhance engagement, streamline the customer journey, and increase conversions:
Brand Strategy and Positioning
Through an in-depth brand positioning strategy, we reinforced Digital Impact’s image as a reliable and innovative leader in the print and packaging industry, ensuring consistent, value-driven messaging across all channels.
Website Design and Development:
Our team reimagined Digital Impact’s website for optimal user experience, featuring clear navigation and strong calls-to-action to drive conversions, complemented by SEO strategies to increase organic visibility.
Digital Impact understood that their website is the hub for all of their marketing initiatives, making it critical component of our team’s strategy and efforts.
When creating their website we wanted to showcase their capabilities while educating visitors on their history of exceeding customers expectations. Visit their website here.
We reimagined Digital Impact’s website for optimal user experience, featuring clear navigation and strong calls-to-action to drive conversions, complemented by SEO strategies to increase organic visibility.
Content Creation
Our team created a range of high-quality video and photo assets, showcasing Digital Impact’s facilities, products, and processes. These visuals highlighted the brand’s commitment to quality, professionalism, and innovation, and were used across their digital platforms and marketing collateral.
Video production and photography is the foundation at Howell Studios, and Digital Impact was a great candidate to capture stunning shots of their technology and employees hard at work. The photos and videos we have taken have been used on their website and extensively on their social media channels.
Leap 360° Virtual Open House for Sales Portal
To enhance the digital sales experience, we developed an interactive 360° virtual tour of Digital Impact’s facilities. This feature, integrated within a custom sales portal, allowed potential clients to explore the production floor and understand the quality and scale of Digital Impact’s operations—building trust and engaging clients in a memorable way.
One of the things that makes Howell Studios unique is our ability to capture high quality virtual tours of your facility. After talking with Digital Impact, they felt that a 3D walk through of their facility would help clients understand all that they have to offer without the need to do an in person facility walkthrough. Outfitted with videos and pictures of their location, machinery, and high-quality aerial photos, their immersive video tour turned out great.
Social Media Advertising and Content Marketing
We crafted targeted social campaigns and engaging content that built brand awareness, showcased service quality, and connected with both new and loyal customers across social platforms.
It is important to make sure that you maintain a solid presence online. That includes consistently posting on your social media channels, something that Digital Impact turned to us to help do. We create a variety of text, image, and video posts of the projects they’re working on, services they want to promote, and showcase some of the great content we have gotten through our photography and video production services. See more on their Facebook here.
Sample Post
Social Media Videos
Google Ads and Search Engine Optimization (SEO)
Using our AI-driven approach, we managed Google Ads campaigns that captured high-intent leads and optimized the website for improved search rankings, boosting qualified traffic and lead generation.
The End Result?
Another Happy Client
Howell Advertising’s integrated and immersive approach yielded transformative results for Digital Impact Printing:
- 100% Revenue Growth: Annual revenue doubled from $1.5 million to $3 million within two years.
- 40% Increase in Customer Retention: Targeted engagement and tailored content fostered stronger loyalty within Digital Impact’s client base.
- 35% Reduction in Customer Acquisition Costs: Precision-targeted Google Ads and social media campaigns increased ROI, making client acquisition more efficient and cost-effective.
Higher Engagement Through Immersive Media: The 360° virtual open house, along with professional video and photo assets, provided a dynamic, interactive experience that resonated with potential clients and differentiated Digital Impact in the marketplace.
After all the hard work we have put in enhancing Digital Impact’s online presence and creating awesome content for their marketing efforts, we are pleased they have enjoyed working with us as much as we have enjoyed working with them! They were even gracious enough to give us a great video review!
