Engineered Group
CATEGORY: Contractors & Construction
Location: Sanford, Florida
SERVICES: Website, SEO, PPC, Social Media, Photography, Video Production, LEAP 360
WEBSITE: engineeredgroup.com
Engineered Group's Full-Service Marketing Partner
Engineered Group sets a high-standard for architectural and window film installation. What they needed help with was a company who understands their business and can handle all of their marketing efforts. To get the job done, they turned to our team at Howell Studios. We handle Engineered Groups website, social media efforts, content creation, paid advertising, and even created a virtual tour!
About Engineered Group
Engineered Group was established in 2002, by two veterans, Mike Deforest and Mark Ecker. Since then, Engineered Group is the premier choice for architectural finishes and glass films, in the greater Orlando Florida area and beyond.
They make it easy for you to upgrade and safeguard your interiors at a fraction of the cost of a renovation. From architecture overlays, to window film and decorative glass designs, they provide quick, easy, and cost-effective solutions for businesses and homeowners that want to give their interiors a protective facelift at a great value.
Our Work For Engineered Group
Their Website
Engineered Group’s main objective was to create a website that accurately depicted the expertise and knowledge that they hold in the industry. Our team got to work creating a stellar website that accurately reflects their industry leading capabilities and service offerings.
They understood that their website is the hub for all of their marketing initiatives, making it critical component of our team’s strategy and efforts moving forward.
When creating their website we wanted to showcase their capabilities while educating visitors on their history of exceeding customers expectations. Visit their website here.
Paid Advertising (Google Ads)
We created a comprehensive Google Advertising plan that aimed to capture the bottom of the funnel traffic that existed in their service area as well as educated top of the funnel prospects on the unique value-add of their services. After creating an ad group for each of their services, we saw an immediate bump in quality web traffic and a consistent flow of inbound leads through the website. In the past year, we have generated 117 legit leads, just over 706,000 impressions. Website visitors from the Google Ads account for 55% of all their web traffic.
Virtual Show Room
To set themselves apart from their competition, Engineered Group opted to take advantage of our LEAP 360 virtual tour production service. We created a virtual showroom, highlighting their products in some of their featured projects. The virtual tour is on their website and is used as a selling / educating tool.
Content Creation
Engineered Group operates in a very visual industry. They help businesses and homeowners transform their interiors at a fraction of the cost of a typical renovation through decorative window films and architectural finishes that mimic the look of the real material (wood, stone, metal, etc.). Because of this, photography and video production were at the forefront of our efforts in helping market Engineered Group’s products and services.
The End Result?
Another Happy Client
After all the hard work we have put into being Engineered Group’s full-service marketing partner, we are happy to add them to the rapidly growing list of happy clients we have helped! If you are wondering how we can do the same for your company, contact us today!
