Case Study:
Powering Piedmont Plastics
to Achieve Their BHAG
CATEGORY: Industrial / Plastics
Location: North America
SERVICES: Photography, Videography, Marketing, Digital Asset Management, Design, LEAP 360
WEBSITE: piedmontplastics.com
Great experience. Professionally done. Captured all the content we needed and made everyone fell very comfortable.
About Piedmont Plastics
Since 1968, Piedmont Plastics has been to go to distributor and converter of plastic sheet, rod, tube and film products. They provide plastic solutions for all major commercial and industrial markets, including the marine, aerospace, medical, signage, and graphics industries. Today, Piedmont has over 50 locations and over 1000 employees.
The Challenge:
Meeting High-Stakes Growth and Operational Goals
Piedmont Plastics, despite its strong market presence, faced significant challenges as they sought to scale their business and enhance operations:
Recruitment and Training Needs: As they expanded, Piedmont needed effective recruitment strategies and standardized training to manage rapid growth.
Sales Growth Objectives: Piedmont set an ambitious BHAG (Big Hairy Audacious Goal) to reach $500 million in revenue by 2022, requiring a strategic marketing push to drive sales and market penetration.
Consistent Messaging Across Locations: Maintaining consistent and high-quality brand messaging across over 50 locations posed a logistical challenge.
Our Solution:
Comprehensive Support for Growth and Excellence
Driving Sales Growth Through Targeted Marketing
1. Video Marketing
To help Piedmont Plastics achieve their BHAG of $500 million in revenue by 2022, we implemented a multi-faceted marketing strategy.
- Comprehensive Video Production: We produced brand films, product showcases, and customer testimonials that positioned Piedmont as a leader in the plastics industry, driving engagement and interest from potential customers.
- Sales-Focused Campaigns: By leveraging the new video content across various platforms, we created targeted campaigns designed to boost sales and market penetration.
2. Digital Asset Management and Consistent Branding
To address the challenge of consistent branding across multiple locations, we provided Piedmont with the Howell Studios Vault, our advanced digital asset management solution.
- Streamlined Content Distribution: The Vault enabled Piedmont to store and distribute high-quality visual content across all locations, ensuring consistency in brand messaging and visual identity.
- Enhanced Marketing Efficiency: The ease of access and organization provided by the Vault allowed Piedmont’s marketing team to focus on strategic initiatives rather than content logistics.
Comprehensive Support for Growth and Excellence
3. HR Recruiting Video Marketing and Training Videos
Understanding the critical role of recruitment and employee training in achieving growth, Howell Studios produced a series of HR recruiting and training videos for Piedmont Plastics.
- Recruiting Videos: We created engaging video content that highlighted Piedmont’s company culture, career opportunities, and the benefits of working with an industry leader, helping to attract top talent across North America.
- Training Videos: The training videos provided consistent, high-quality educational content that ensured all employees, regardless of location, received the same level of training, thereby enhancing operational efficiency.
Additional Services
Photography
Content creation is the foundation Howell Studios and is the primary service that we perform for Piedmont Plastics. We are often tasked with capturing stunning shots of their equipment, employees hard at work, tradeshow exhibits, and products. The photos we have taken have been used on their website, social media, and internal trainings!
The Results: Exceeding Expectations and Achieving Milestones
Thanks to our collaborative efforts, Piedmont Plastics not only met but exceeded their ambitious goals:
- Surpassed BHAG Goal: With our strategic support, Piedmont Plastics achieved over $500 million in revenue in 2022, marking a significant milestone in their growth journey.
- Doubled Staff Size: Our recruitment and training efforts were instrumental in helping Piedmont Plastics double their workforce, bringing their total number of employees to over 1,200.
- Strengthened Brand Presence: The consistent, high-quality visual content reinforced Piedmont’s leadership in the plastics industry, driving increased customer engagement and loyalty.
Conclusion:
A Partnership Built on Success
Conclusion: A Partnership Built on Success
Our partnership with Piedmont Plastics is a testament to the power of strategic, full-service marketing. We’re proud to have played a key role in helping them achieve their growth and operational goals. If your company is aiming to reach new heights, Howell Studios is here to provide the solutions you need. Contact us today to learn how we can help you achieve your BHAG.
