MARKETINGPAID ADVERTISING
With the announcement that Google added more types of business to their Local Service Ads platform, this is a great time to explain what they are, how they work, and why you should consider them if you’re looking to advertise on Google.
Googles Announced More Business Types Can Now Use Local Service Ads
Google recently announced that they were adding five new categories of businesses to their platform: education, people care, pet care, wellness, and health care. These categories join home service businesses and companies offering professional services, such as lawyers and real estate agents. More than 70 types of businesses can now use Local Services Ads to show up for potential customers and clients nearby.
What Are Local Service Ads?
As a local business, it’s important to stay connected to your community, especially when they need a hand from someone they can trust. Often one of the first places people turn to for help is Google. That’s where Local Services Ads come in.
Local Services Ads are a type of Google Ad that shows up at the very top of the search engine results page (SERP). They feature a business’s name, contact information, ratings, and reviews. You receive quality phone calls, messages, and appointment bookings in the areas you choose.
How are you charged for Local Service Ads?
Unlike regular pay-per-click ads, local service ads are charged on a per-lead basis, meaning that businesses only pay when someone contacts them through the ad. The cost of local service ads varies depending on the industry, location, and competition. However, businesses only pay when someone contacts them through the ad, which means that the cost per lead can be lower than other advertising platforms. The potential profits from local service ads can be significant, especially for service-based businesses that rely on a steady stream of leads to generate revenue.
You Can Easily Track Your Performance
With Local Service Ads, you can easily track performance and manage your leads right in the platform. This includes listening to call recordings with potential customers and marking whether that client received a quote, scheduled a job, and if the job was completed or not.
Within the system, you can manage your listings, like updating your hours, service areas, and where you want you ad to appear.
What You Need to Set Up Your Account
To create a local service ad, businesses must first sign up for the program and complete a verification process. During this process, Google will check the business’s licenses, insurance, and other relevant information to ensure that they are a legitimate and trustworthy service provider. Once the business is verified, they can create their ad, choose their target location, and set their budget. Our team can help you set up and manage your account.
The Top Benefits of Using Local Service Ads
1. Increased Visibility
Local service ads appear at the top of the SERPs, which can increase a business’s visibility and exposure to potential customers that are looking for businesses just like yours.
2. Qualified Leads
Since local service ads are charged on a per-lead basis, businesses only pay for qualified leads that have contacted them through the ad. This can help to reduce advertising costs and increase ROI.
3. Trustworthy Verification Process
The verification process ensures that businesses are legitimate and trustworthy service providers, which can help to build trust and credibility with potential customers.
4. Control Over Budget & Target Location
Businesses can set their budget and target location, which can help to ensure that they are reaching their desired audience and staying within their advertising budget.
In Summary
In today’s digital age, local service ads can be a powerful tool for local businesses to reach their target audience and increase their customer base. By incorporating local service ads into your marketing strategy, you can increase your visibility, generate qualified leads, and grow your business. Learn more about Local Service Ads here.
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